Salone del Mobile 2021 had one very important task: make Milan’s first, in-presence international fair experience unique and innovative, heavily advocating sustainability with the use of both natural and high-tech raw materials offering limitless color options of innovative sustainable coatings.

UNIQ·Ǝ! is undoubtedly a perfect fit as the brand’s conscious intention is to display a future faucet production as an opportunity to reduce energy and material consumption through design, material preparation, manufacturing, usage, and surface treatment. Sustainability needs to be the underlying product and process philosophy for any project.

With the assistance of journalist Giorgio Tartaro, UNIQ∙Ǝ! initiated its collaboration with the most suitable associations that could successfully illustrate Giovanni Pitturru's goals. In addition to the architect and designer studios, UNIQ∙Ǝ! was able to cooperate with Attico Interni to design the showroom in Via Pontaccio 19, located in the heart of the Brera design district. Remaining coherent with its philosophical concept of sustainability consciousness, manufacturer Staygreen Venezia made adhoc furniture in corrugated cardboard, modern and refined furniture that perfectly aligned with an awareness towards the encouraging use of sustainable materials.

The innovative faucet designs boastingcolouring LED, high-tech components and sensor elements, erected on minimalistic podiums, were supported by poetic video presentation showing functioning water flow and design concepts.

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